Promoted by India’s most respected magazine on politics, art and culture, The Bridge is a digital media platform that looks at the society, law, economy, politics, policy and culture through the lens of women. Through dialogues about policy, politics, society and culture The Bridge hopes to generate synergies, new perspectives and momentum for the road ahead.
The logo represents equality across both sexes with = mark across the colours representing them. The bands weave and interlink the sexes as the principle isn’t independent of the other, like the warp and weft of fabric. Equality is the weft, strengthening and holding the fabric together.
The colour for = is black (reflects no colour) which underlines the need for equality regardless of sex, orientation or colour, or white (which reflects light) and is a presence of all colours in the spectrum.